A capsule collection born in the cherry orchards and flour mills of Castellana Grotte, Puglia — photographed on the farmers, artisans, and family who built the place.
What started as a discovery of a family-run property in development became one of the most meaningful projects of my career. I reached out to Francesca Longo — the daughter and visual architect behind Casa Caroseno — with a simple message about partnering. She responded within 24 hours. We traveled to Puglia with a small team, a camera for photography and one for film.
The schedule revolved around the people who make the place what it is. No casting calls, no hired models. The campaign was shot on Michele and Francesco in the cherry orchards, Nonna Rosetta hang-drying her shirt outside the church, Giannetto testing a jumpsuit in his marble workshop, and Francesca setting the table al fresco.
